Do you need to distribute traffic by gender, age or interests?

Nowadays, every tracker provides options to distribute traffic by GEO, OS, browsers, devices, IP, etc. All these data is detected by referring to various databases and IP devices.

It’s quite simple, right?

And what if  we add the ability to distribute traffic by gender, age and interests? We can also get these data through integration with DMP platforms.

What do you think of that? Would you use these options?

Please share your feedbacks below.