PPCMATE.COM
#
Tracking tokens
Token description
1
[CLICK_ID]
Click ID
2
[BID_PRICE]
Winning price of the impression
3
[SITE_ID]
Website ID
4
[PUBLISHER_ID]
ID of the publisher that can contain several websites
5
[PLACEMENT_ID]
Ad placement ID
6
[CAMPAIGN_ID]
Campaign ID in our system
7
[CREATIVE_NAME]
Creative name
8
[CREATIVE_ID]
Creative ID in our system
9
[RANDOM_NUMBER]
Ensures that a fresh call is made to the ad server every time the code is executed
10
[UNENCODED_CLICK_REDIRECT]
Inserts an unencoded click-redirect URL into your creative markup
11
[ENCODED_CLICK_REDIRECT]
Inserts an encoded click-redirect URL into your creative markup
12
[USER_ID]
ID of the visitor
13
[IFA]
Device IFA
14
[USERAGENT]
Browser name
15
[IP]
User’s IP
16
[LAT]
Returns latitude, where negative is south
17
[LON]
Returns longitude, where negative is north
18
[REQUEST_ID]
Bid request ID
19
[BID_ID]
Unique bid ID
20
[IMPRESSION_ID]
Impression ID
21
[SSP_ID]
SSP ID
22
[HTTP_REFERRER]
HTTP referrer of the visitor
23
[PAGE_URL]
Page URL
24
[DOMAIN]
Domain name
25
[PROTOCOL]
Used protocol (e.g. http, https)
26
[COUNTRY_CODE]
Unique country code
27
[COUNTRY]
Country name
28
[REGION]
Region name
29
[CITY]
City name
30
[PLACE]
Place name
31
[APP_NAME]
App name
32
[APP_BUNDLE]
Platform specific application identifier
33
[ORGANIZATION_NAME]
Organization name
34
[AGENCY_NAME]
Agency name
35
[ADVERTISER_NAME]
Advertiser name
36
[CAMPAIGN_NAME]
Campaign name
37
[STRATEGY_NAME]
Strategy name
38
[ORGANIZATION_ID]
Organization ID
39
[AGENCY_ID]
Agency ID
40
[ADVERTISER_ID]
Advertiser ID
41
[STRATEGY_ID]
Strategy ID
42
[WIDTH]
Banner width
43
[HEIGHT]
Banner height
44
[VIDEO_DURATION]
Video duration
S2S (Server-to-server) Postback URL
http://rtb.adx1.com/log?action=conversion&key=tracking_id&payout=payout