Global Ads Network Tracking Tokens
#
Tracking tokens
Token description
1
[BID_ID]
Bid ID
2
[BID_PRICE]
Cost of the click
3
[CAMPAIGN_ID]
Campaign ID in these system
4
[CLICK_ID]
Click ID
5
[COUNTRY]
Country name
6
[CREATIVE_ID]
Creative ID in the system
7
[DBL – ENCODED_CLICK_REDIRECT]
Double encoded click redirect
8
[DOMAIN]
Domain name
9
[ENCODED_CLICK_REDIRECT]
Click redirect
10
[HTTP_REFERRER]
HTTP referrer of the visitor
11
[IFA]
Device IFA
12
[IMPRESSION_ID]
Impression ID
13
[KEYWORD]
Keyword (if any)
14
[MACMD5]
Mac MD5 hash
15
[PLACEMENT_ID]
Placement ID
16
[PUB_IAB_CAT]
Publisher IAB category
17
[PUBLISHER_ID]
ID of the publisher that can contain several websites
18
[RANDOM_NUMBER]
Random number
19
[SITE_ID]
Website ID
20
[SOURCE_ID]
ID of the traffic source consisting of publisher ID + “:” + site ID + “:” + placement ID
21
[SSP_ID]
SSP ID
22
[UNENCODED_CLICK_REDIRECT]
Unencoded click redirect
23
[USER_ID]
ID of the visitor
24
[WINNING_PRICE]
Winning price of the impression
S2S (Server-to-server) Postback URL
http://rtb.adp3.net/log?action=conversion&key=tracking_id&price=payout