Bing.com
#
Tracking tokens
Token description
1
{AdGroupId}
Adgroup ID that triggered the ad
2
{AdId}
Ad ID of the displayed ad
3
{BidMatchType}
Match type of the bid (e=bidded exact p=bidded phrase b=bidded broad c=bidded content)
4
{CampaignId}
Campaign ID that triggered the ad
5
{Device}
Device type of where the click came from m=mobile t=tablet device c=desktop or laptop computer)
6
{IfContent:string}
The string text (that you define) to the right of the colon if the ad is displayed on the content network
7
{IfMobile:string}
The string text (that you define) to the right of the colon if the ad is displayed on a mobile device
8
{IfNative:string}
The string text (that you define) to the right of the colon if the ad is displayed on the search network
9
{MatchType}
Match type that triggered the ad (e=exact p=phrase b=broad c=content)
10
{msclkid}
ID of the click/impression
11
{OrderItemId}
Keyword ID that triggered the display of the ad
12
{ProductId}
ID of the product that triggered the ad (Bing merchant center for product ads only)
13
{QueryString}
Search query text that the visitor entered
14
{TargetId}
Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad