To provide data security and privacy from July 2018 Google has begun to limit the capabilities of websites where SSL certificates had been absent and has started to mark them as insecure.
The next step for increasing the user’s privacy level is Google Chrome 80, which has been released on February 4, 2020.
In the new version of Chrome 80 browser, the company has implemented the mechanism SameSite Cookie, which implies access to cookie files through secure connection only. It means that mixed content of HTTPS pages, like images, video, style tables, scripts, pixels with HTTP will be blocked.
Changes are going to be gradually implemented across regions from February 17, 2020.
What does it mean for affiliates?
In many affiliate marketing strategies, there are differences between the domain used in tracking links, S2S postbacks and pixels for tracking events, and the one, where web-pages visited by users are placed on.
It means that a considerable amount of dimensions of marketing campaigns based on cookie files may be lost.
Recommendations: “How to avoid negative consequences from Chrome 80 release”
1. Use SSL certificates on your tracking domains for marketing campaigns. For this purpose, AdsBridge provides an ability to upload your custom SSL and bind free SSL.
2.Use secured S2S postback (HTTPS) at the side of the affiliate network.
3. Use secured campaign links in Image, iFrame, HTML pixels.
4. Install script with secured campaign link on your self-hosted landing page when using campaign type “Without redirect”.
Follow these simple recommendations and Chrome updates won’t interfere in your work. And we in AdsBridge are doing our best to simplify this transition for you.
Have high conversions!