If you haven’t stumbled upon the term “Native Advertising” yet, you must be a complete novice in affiliate marketing or you’ve just returned from a vacation on the Moon. Indeed, Native Advertising (abbreviated as NA) has been discussed everywhere over the last few years, but, still, the practice of “going native” might seem confusing for a great deal of affiliates.
Why do native ads seem so tricky?
A native ad is an ad that doesn’t look like an ad.
This formula sounds like a tongue twister, but, somehow, it can turn your ad into a magnet for users. Simply because native ads are less annoying than hard-selling banners. They don’t pop out like a jack-in-the-box and they don’t scream like lunatics.
And that’s all?
The blending capacity is only a half of the equation.
Another hugely important reason is clever targeting. Networks that create and run native ads use technologies that personalize every ad impression. They recommend products or content relevant to the website’s context and the users’ browsing experience.
That’s why NA massively depends on smart targeting and traffic tracking. Native advertising and users’ data tracking are actually two sides of the same coin. A coin that has already earned the industry millions of dollars.
Why are affiliates going crazy over native ads?
Actually, NA is the reason why affiliates are optimistic about the future of Internet advertising. It is on the rise now because NA is the solution to “banner blindness” – a phenomenon that nearly spoiled the party for web advertisers . Since website visitors got immune to buy-now ads, the native format became a lifesaver for the entire industry.
Native advertising is a healthy step more and more affiliates are taking to adapt to the constantly changing Internet landscape. To keep on earning profits, you need to meet the tastes of your audience. Users come to websites for content, not for ads. They can smell when someone is forcing them to buy. They adapt. You need to adapt too.
Alright, I want to earn with native ads. What should I do?
The first step is to choose a reliable and efficient network. There are a few companies that actually started experimenting with native advertising back in 2000s. For example, one of the first global networks – MGID – introduced their system 10 years ago and honed it into a truly efficient promotional technology with an impressive targeting capacity. According to their clients’ reviews, this network is a great place to start your work with NA. Here’s why MGID earned so many loyalty points:
- Newbie-friendly
Unlike the vast majority of other NA systems, MGID’s managers will contact you as soon as you sign up on the platform. You don’t even need to make a deposit. Your manager will clarify all pre-deposit details.
- Personal assistance
Although MGID’s interface is user-friendly and the process of creating, targeting, and managing campaigns is pretty straightforward, you can contact your personal manager every time. The patient support of committed MGID managers truly proves that people are company’s greatest asset.
- Free creatives
The services of MGID’s creative team is at your disposal free of charge. Although you can make ads on your own, we advise you not to neglect the skills and experience of their in-house teasers. They can come up with really brilliant ideas for attention grabbing and yet relevant ads.
- Optimization
MGID has a very helpful feature called Selective Bidding – a powerful tool to optimize your publishers. It shows all the info: the maximum bid you’ve set, clicks, money spent, average CPC, and the number of conversions. Based on this information, you can decide which publishers to turn off and which placements, ads, GEOs, Operating Systems, Browsers to raise your bid on.
- Statistics
When it comes to boosting your campaign’s conversions, statistics is the key. MGID gives their clients access the detailed statistics where you’ll find all the info about impressions, clicks, money spent, average CPC, and average CTR. You can select the stats by period, domain, region, country, OS, etc.
We’ve explained why the success of a NA campaign is hugely based on statistics. To gather all possible stats and fully optimize your campaigns, you need to set up a so-called “postback URL”. That’s why MGID is closely partnering with us.
In your dashboard we’ve added the MGID pre-set template within AdsBridge traffic sources, so setting up a postback URL is a matter of a few clicks now. If you’ve never done it before, MGID’s managers can always help you.
The symbiotic relationship between the two systems facilitates a smooth communication process and eliminate all hidden pitfalls. We believe that in native advertising success hugely depends on tracking and optimization. That’s why:
MGID’s native ads + AdsBridge’s smart tracking = The highest affiliate payouts
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25% Bonus on your first MGID deposit starting from $500
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Conclusion
Native advertising is a proven way to get benefits by turning the Internet into a profitable place. It is a highly successful strategy that is no longer an experiment. That’s why tight budgets won’t work for this format. And if you’re thirsty for profits, the quality of traffic will exceed your expectations .
To keep up with your audience, you should evolve. Evolve with companies like MGID and AdsBridge that create win-win formats for publishers, advertisers, and users. So let’s start right now!